Everything you need to know about the UTM reporting mechanism and how it is made possible through Google Analytics’ UTMs
Become a UTM_Medium Pro Subject Matter Expert in no time. We have a Quiz for you as well.
Get fluent in everything related to UTM_Source and how it is used for channel and campaign reports.
Master the UTM_Campaign use, rules, visualization and reporting in 10 mins. Quiz is optional
Find out why these code snippets get added to the end of marketing links and why that’s important for measuring campaign ROI.
Understand who adds the UTM tags and why in the link they are called “UTM parameters“, but in Google Analytics – “dimensions”.
Due to the large variety of channels, campaigns and links, typing manually UTM codes is unsustainable – URL Builders to the rescue!
Find out why these code snippets get added to the end of marketing links and why that’s important for measuring campaign ROI.
Learn which GA reports help you derive insights form the UTM parameters in your links. CHekc out both Universal and GA4.
Due to the large variety of channels, campaigns and links, typing manually UTM codes is unsustainable – URL Builders to the rescue!
Follow our 6-step guide to build a best-in-class strategy for your digital marketing campaigns using our cheatsheet.
Playbooks are a must when you have multiple team members and stakeholders. Learn how to use our template for your playbook.
This is the first of the series of how-to use cases that show how to build an email tracking setup and measure it in your analytics platform.
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