Here’s how to build a LinkedIn Ads report in GA4 in 5 easy steps:

You can easily track and report on your LinkedIn Ads performance in Google Analytics 4 (GA4) by following a simple 5-step process. This includes two main aspects:

  • Setting up UTM tracking and
  • Building custom GA4 reports to view and compare your LinkedIn performance alongside other traffic sources.

🎥 Watch this quick video guide: Build a LinkedIn Ads Report in GA4 (YouTube) – as we break the two aspects into easy-to-implement 5 steps.

This video walks you through:

  1. Setting up campaign UTM parameters
  2. Verifying data in GA4
  3. Creating custom explorations
  4. Filtering by source/medium or campaign
  5. Interpreting your LinkedIn campaign metrics

This method makes it easy to centralize and analyze your paid social performance—no additional tools needed.

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