4 Billion
1 Million
Emails Sent By MailChimp Alone
37% Of Brands
Are Increasing Email Budgets
2 Million+
Email Links To Track Daily
Avoid Delays and Errors When Trying to Add Tracking Links to Emails
Link Tagging with Many Links
If you have a single-paragraph, single-link email, adding tracking codes to one link is manageable. The more paragraphs or links you add to your email – especially in buttons and images – the harder it is to ensure that everything has been tagged in an error-free, consistent manner.
When You Have to Get The Campaign Out
Email producers, focused on automating their workload to avoid errors, often-times leverage the umbrella UTM tag function from Mailchimp, Hubspot, etc. This allows them to add the utm_medium=”email” tag to their links. But just defining your channel is not enough to provide quality insights into link performance.
When You need to Add More Than UTM Tags
Often times, teams need to add more than just the regular UTM tags to get granular insights. Some tags might need hidden values, others might need numeric values with a set number of digits. Adding all these custom tags manually can be unsustainable and often impacts data accuracy.
Empower HubSpot to Track Your Campaign URLs & Save Time
While HubSpot is an excellent marketing automation platform (we at CampaignTrackly use it too), UTM tracking is not their core specialty. Adding tags to your email links in HubSpot requires navigating to their manual UTM builder for every single link. The process is error-prone, and it can take a lot of time when you have multiple links. You can automate some parts, but the solution is still incomplete, as there is no option to add custom tags. If you are looking to standardize data inputs in reporting and visualization – and achieve accurate results – you need to use an automated UTM builder. How To Build Uniform Reporting
Power Up MailChimp & Marketo to Automate Campaign URLs
Marketo, Mailchimp and other marketing automation platforms are also great at heavy-lifting when it comes to complex lead generation and conversion campaigns. But marketers are under pressure to showcase ROI on every email asset and campaign they deliver. More importantly, it has to be in a standardized way that allows comparison across all channels, assets, and links in your analytics tool. And since Google Analytics relies on UTM tags, uniform reporting requires using an automated UTM link building platform that eliminates bad data and guarantees consistency.
