Here is how to uncover actionable insights about your UTM Campaigns in GA4 in 3 Easy Steps:
GA4 makes it easier than ever to analyze your UTM-tagged campaigns and find out what’s driving results. In just 3 simple steps, you can unlock meaningful insights:
- Navigate to Reports → Traffic acquisition
- Use the “Session campaign” and “Source/Medium” dimensions
- Apply filters and compare performance across campaigns
This quick approach helps you see which channels, tactics, and campaigns are working—so you can double down on what’s effective and optimize what’s not.
Want a visual walkthrough? Here is a video that walks you through how you can easily see your UTM Campaign insights in GA4:
More resources, related to GA4’s UTM Campaign creation and reporting:
- GA4 UTM Campaign Report – where to find it
- UTM Campaign Attribution – 10 solid reasons to invest in it
- Find UTM Campaign Parameters in GA4 in a few simple steps
