marketing campaigns

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5 Marketing Metrics Mistakes that Might Hurt Your Results

This blog looks at five common marketing metrics related mistakes that could diminish significantly the impact of your marketing efforts. Rumour...

Tap into Your Buyer’s Journey for More Marketing ROI, Part 1

Tap into Your Buyer’s Journey for More Marketing ROI, Part 1

Why planning your marketing efforts with the buyers’ journey in mind generates results, as confirmed by CRM leader Salesforce.com Salesforce.com...