UTM Tracking: Your One-Stop Training Resources. Become a Pro in UTM Tags and Links Today.

Everything you need to know about the UTM reporting mechanism and how it is made possible through Google Analytics’ UTMs. Subscribe today:

Section #1. What are the Must-have UTM Tags

1. UTM_Medium

Become a UTM_Medium Pro Subject Matter Expert in no time. We have a Quiz for you as well.

2. UTM_Source

Get fluent in everything related to UTM_Source and how it is used for channel and campaign reports.

3. UTM_Campaign

Master the UTM_Campaign use, rules, visualization and reporting in 10 mins. Quiz is optional

Section #2. Why They Matter? How to Build and Add UTM Codes/Tags?

4. UTM Tags Primer – Why We Need Them

Find out why these code snippets get added to the end of marketing links and why that’s important for measuring campaign ROI.

5. When Do Tags Become Measurement Parameters

Understand who adds the UTM tags and why in the link they are called “UTM parameters”, but in Google Analytics – “dimensions”.

6. Why You Need a UTM Builder

Due to the large variety of channels, campaigns and links, typing manually UTM codes is unsustainable – URL Builders to the rescue!

Section #3. When to Use UTM Parameters and Where to Find them in GA?

7. Where Exactly to Use the UTM Tags

Find out why these code snippets get added to the end of marketing links and why that’s important for measuring campaign ROI.

8. How to Find UTM Campaign Tags in GA

Learn which GA reports help you derive insights form the UTM parameters in your links. CHekc out both Universal and GA4.

9. What Will Change with GA 4

Due to the large variety of channels, campaigns and links, typing manually UTM codes is unsustainable – URL Builders to the rescue!

Section #4. Let’s Start Building and Measuring

10. Build a Tracking Strategy in 6 Steps

Follow our 6-step guide to build a best-in-class strategy for your digital marketing campaigns using our cheatsheet.

11. Build a Tracking Ops Playbook

Playbooks are a must when you have multiple team members and stakeholders. Learn how to use our template for your playbook.

12. How to Track Emails in GA4

This is the first of the series of how-to use cases that show how to build an email tracking setup and measure it in your analytics platform.

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