All video platforms give you great insights into the quality of your video and you can quickly see if your asset is effective at keeping viewers engaged. But sometimes a viewer does not need to reach the end to convert. A 90-second video could convert certain audiences at the 20-second mark, and others – at the 60-second mark. And what is more important for your marketing goals – the time spent on the asset or the click that led to a purchase or form fill? Marketers are under pressure to showcase ROI on every video asset and every campaign they deliver – in a way that allows comparison across all channels, assets, and campaigns. Which means that in addition to the stats from your video platforms, you need UTM tracking for your video links to let your analytics tool add video campaigns to its engagement and conversion reports. To make sure that all your reporting is consistent, you need to have in place a well built link tracking strategy. Your strategy should rest on a solid UTM link builder platform that eliminates bad data and drives uniformity.